KONZEPT



DIE VIER ECKEN DES DIFFERENZIERUNGSDESIGNS
LES QUATRE ANGLES DE DESIGN DE DIFFÉRENTIATION
THE FOUR ANGLES OF DIFFERENTIATION DESIGN

DAS GEHIRN SCANNT MUSTER UND IGNORIERT SIE, 
UM UNTERSCHIEDE 
ZU ERKENNEN.LE CERVEAU BALAIE 
DES RÉCURRENCES 
QUE POUR LES IGNORER 
ET DISTINGUER LES DIFFÉRENCES.HUMAN BRAIN 
SCANS FOR PATTERNS 
ONLY TO IGNORE THEM
AND SPOT DIFFERENCES.



MACHT IHRE MARKE DEN UNTERSCHIED?
SEHEN SIE BRANDING NOCH ALS KOSTENFAKTOR?
GEHEN SIE UNTER ODER STECHEN SIE HERAUS?

IHR GESCHÄFT IST IHRE MARKE.
SOBALD SIE BEREIT SIND, SICH ZU VERPFLICHTEN, WIRD ES ZEIT, IHRE DIFFERENZIERUNG ZU GESTALTEN UND AUFZUBAUEN.

ES WIRD KRASS, LECKER, MAGISCH UND NACHBILDEND.
ES WIRD KLMN.VOTRE MARQUE FAIT-ELLE LA DIFFÉRENCE ?
LE BRANDING, EST-IL TOUJOURS UNE DÉPENSE POUR VOUS ?
SE FONDRE DANS LA MASSE OU S’IMPOSER ?

VOTRE ENTREPRISE EST VOTRE MARQUE.
DÈS QUE VOUS ÊTES PRÊT À VOUS ENGAGER, IL EST TEMPS DE CRÉER ET DE CONSTRUIRE VOTRE DIFFÉRENCIATION.

CE SERA UN KIFFE, LUMINEUX, MAGIQUE ET NOTABLE.
CE SERA KLMN.DOES YOUR BRAND, CAMPAIGN MAKE ANY DIFFERENCE?
DO YOU STILL SEE BRANDING AS EXPENSES?
DO YOU BLEND IN OR STAND OUT?

YOUR BRAND IS YOUR BUSINESS.
ONCE YOU’RE READY TO COMMIT,
LET’S DESIGN AND BUILD YOUR DIFFERENTIATION.

IT’S GONNA BE KILLER, LUSCIOUS, MAGIC AND NEVERFADE.
IT’S GONNA BE KLMN.

KONZEPT

LOGO

MARKENWELT

NARRATIVE
DIFFERENZIERUNG IM KONZEPT-, KAMPAGNE- UND GRAFIKDESIGN
DIFFÉRENTIATION DANS LA CRÉATION DE CONCEPTS, DE CAMPAGNES ET DE GRAPHISME
DIFFERENTIATION IN THE CONCEPT, CAMPAIGNS AND GRAPHIC DESIGN
SwissPass Cultura @ éracom
2025
Swissquote Roboadvisor campaign
2018
SBB Green Class campaign
2019
Autoscout24 campaign
2016
KISKA LAB gender-free jewelry campaign concept
2024
CONCORDIA Gesundheitskompass campaign
2019
Witschi Proofmaster Air product launch and expo
2020
Somnitec campaign
2019
myclimate communication platform
2017—2020
CONCORDIA Gesundheitskompass campaign & bildwelt
2019
SBB Business travel campaign
2018
SBB Business travel campaign
2018
Swissquote Take the lead communication platform and guidelines design, 2016
Mooloko milk packaging design
2015
Jungfrau V-bahn pitch concept
2018
Foster’s beer campaign design
2004-2005
Kevin Roberts’ Lovemarks book design
2006
Homeless care NGO communication concept
2016
Swissquote brand values poster design
2017
Witschi Proofmaster product launch and expo
2018
Subaru campaign pitch concept
2020
Halloween in Lunapark poster
2010
Vimpelcom Beeline annual report design
2009
VBZ Zürimobil App poster
2019
Müzzly cream müsli packaging design
2019
Direction Critorium piece de théâtre comm
2025
DIFFERENZIERUNG IM LOGO- UND MARKENIDENTITÄTSDESIGN
DIFFÉRENTIATION DANS LE DESIGN DE LOGO ET D’IDENTITÉ DE MARQUE
DIFFERENTIATION IN THE LOGO AND BRAND IDENTITY DESIGN
YoDDa
Yoga studio
2024
et*nos
Designer clothing brand
2023
Awesome Apparel
Clothing brand
2022
Ukraine Reborn
Swiss-Ukrainian support organization
2022
KISKA LAB
Gender-free jewelry
2021
HSG Alumni Konferenz 2020
2020
Parkur
A customer journey company
2020
Text me when home
Night club
2019
Kairos
Academy of art and science
2019
Swiss Event Management School
2019
Level 5
Academy of business arts
2019
Mishka
Deli shop
2018
myclimate 
Awesome Future campaign
2016
Display Ban Task Force
Internal team branding
2015
Gor’ko!
Karaoke bar
2014
LEAD architects
Studio
2014
Happy birthday mr. President
Lounge bar
2013
Baba au rhum
Pastry shop
2013
Ne tirez pas sur le pianiste
Karaoke club
2013
Ad Arty 
BTL 1-2-1 activation agency
2012
PanAtlantic
Oil exploration company
2012
Constantin’s
Private jewelry brand
2011
Ohyeah
Clothing brand
2011
W-day
Online media portal
2011
Sinatra
Restaurant & Piano bar
2010
Terra Minora
Travel agency
2010
Zee Cinema
TV channel
2010
Lunapark
Night club
2009
Aeternum
Law firm
2009
Absolut
Event platform
2009
DIFFERENZIERUNG IM MARKENWELTEN-DESIGN
DIFFÉRENTIATION DANS LE DESIGN D’UNIVERS DE MARQUE
DIFFERENTIATION IN THE BRAND WORLD DESIGN
CONCORDIA
Krankenversicherung
Markenwelt
2019
Text me when home
Discoteca
Brandbook 
2019
myclimate communication toolbox guidelines
2017
Ne tirez pas sur le pianiste
Karaoke club
Brand guidelines
2014
Baba Roma
Baba au Rhum patisserie
Brandbook 
2013
Uzbekiston
Restaurant
Brand guidelines
2013
— Ohyeah!
Streetwear clothing brand
Brandbook
2011
Constantin’s
Jewelry brand
Brandbook
2011
Snob
Night club
Brand guidelines
2010
Gosloto
State lottery
Brandbook
2009
Aeternum
Law firm
Corporate style
2009
DIFFERENZIERUNG IM MARKENNARRATIV-DESIGN
DIFFÉRENTIATION DANS LE DESIGN DE NARRATION DE MARQUE
DIFFERENTIATION IN THE BRAND NARRATIVE AND CONTENT DESIGN
Showreel
2024
et*nos designer clothing brand campaign
2023
SBB/CFF/FFS Smartway app campaign
2020
CONCORDIA TV meteo sponsoring campaign
2019
Swissquote + Manchester Utd.
Wins are decisions
Brand campaign
2018
CONCORDIA online campaigns
2018
Swissquote + Manchester Utd.
Wins are decisions
Brand campaign
2017
Interdiscount campaign
2017
BfE PEIK campaign
2019
et*nos designer clothing brand SoMe content
2023
swissgrid
Employer branding
2020
swissgrid
Employer branding content stories
2020
myclimate
Awesome future
Brand video
2019
myclimate
Branded content
2020
Swissquote Forex campaign
2017
Swissquote Roboadvisor
2018
ANDREY KLEMENKOV

UNMÖGLICH, IN DIE REIHE ZU PASSEN
IMPOSSIBLE DE SE CONFORMER
UNABLE TO BLEND IN



Ein multidisziplinärer Kopf
voller High-Concepts,
ein Auge für visionäres Design und Semiotik,
ein Gespür für Ästhetik und Stil,
der Mut zur Qualität,
die Hände für Umsetzung
und ein Lächeln für den kreativen Service.
Une tête multidisciplinaire
pleine de “ high-concepts “,
un œil pour le design visionnaire et la sémiotique,
le goût pour l’esthétique et le style,
le cran pour la qualité,
les mains pour l’exécution
et le sourire pour le service créatif.
A multidisciplinary head
full of high-concepts
with an eye for visionary design and semiotics,
the taste for aesthetics and style,
the guts for quality,
the hands for execution
and the smile for creative service.
 Ausbildung

EFZ Grafiker — éracom
CAS Design ethods — ZHdK
CAS Creative leadership — écal
Universitätsdiplom — VZFEIÉducation

CFC Graphiste — éracom
CAS Design methods — ZHdK
CAS Creative leadership — écal
Diplôme universitaire — VZFEIEducation

CFC Graphic design — éracom
CAS Design methods — ZHdK
CAS Creative leadership — écal
University diploma — VZFEI

Berlin Fashion Film Festival 2023 — et*nos "I am et*nos" — 3x nomination
DPWK 2021 — swissgrid "make a link" — shortlist
ADC Switzerland 2021 — SBB "Smartway" — shortlist
German Design Award 2019 — SBB "Green Class" — special mention
WINA 2019 — myclimate "Awesome Future" — honorable mention
WINA 2018 — Swissquote + Manchester Utd. "Wins are decisions" — bronze
Lürzer's archive — "Mooloko"
Packaging of the world 2015 — "Mooloko"
Epica 2012 — S7 airlines "Russia. Where cold is cool" — bronze 

KLMN@KLMN.DESIGN
INSTAGRAM.COM/KLMNEX

UNMÖGLISH, IN DIE REIHE ZU PASSEN
IMPOSSIBLE DE SE CONFORMER
UNABLE TO BLEND IN




MARKENWELT